Our story

1960

It all started when our founders, Adib C. Rouhana, started to learn traditional recipes from his mother while enjoying cooking with her in his home country, Lebanon.

1979

He developed one of the first and most advanced distribution systems of food, wholesale to supermarkets and grocery stores in northern Mexico.

1981

With an efficient and distinguished distribution platform, all orders were being delivered withing 24 hours.

1983

Our company represented and distributed some of the most important Mexican brands.

2009

We launched our manufacturing project of flat Arabic Bread or Pita Bread, Kibbeh, Spinach Fatayers. Dates with Pecan Pie, and Dates Maamoul.

2022

We started incorporating third-party food manufacturers into our selection of brands. In addition of this product exemplifies our mission of bringing authentic flavors that reflect a unique culinary experience.